Impact Stories · Video case studies for coaches
Testimonial videos that let your clients do the selling.
Turn client interviews into testimonial videos and video case studies that explain what changed and why it matters. Our Impact Stories give your next buyer real experiences they can see, hear and trust.
The approach
How one client interview becomes marketing content. Joyce explains the Impact Stories approach before you explore the examples below.
200+
IMPACT STORIES FILMED
10+
countries
1
Point of contact
Client story · Ecommerce Equation
Jay Wright discusses using NHM client stories in his advertising. In his testimonial, he describes them as his best-performing ads and number-one funnel; this is his reported experience.
Over the last 8 years, I have gotten hundreds of these from Joyce. And they are the best performing ads. It is my number one funnel to this day.
Jay Wright
Founder, Ecommerce Equation
Proven with coaches
Coaches we have helped grow
PLUS MORE VALUED CLIENTS
Why us
It is just a video testimonial.
Can’t anybody film it?
Our success is grounded on three things. It is what drives our results, and it is why so many people choose us to film their client stories.
We keep things simple for you
All you do is introduce us to your client in one email, and we do the rest. We call your clients, handle the scheduling, film, interview and edit. Every piece of logistics between the videographers and your clients stays with us, which saves you the time and the chasing.
We create targeted videos
We go beyond generic interview questions. We learn what your goals are, what niches you have within the industry and what campaigns you are running, so the videos are personalised for those campaigns and land with the specific audience watching them.
We specialise in testimonials
Our priority is that your clients feel comfortable in front of the camera. Our interviewers coach them towards the exact answers a strong marketing message needs, so your client has a good experience and you end up with a story that converts.
Impact Stories showreel
Examples from the Impact Stories portfolio. See the interviews and supporting footage used to tell client stories; campaign outcomes vary by client.
The in-house question
But we have someone
in-house who can do this…
Plenty of our clients have a very capable in-house team. The real question is what that team stops doing while this runs.
Filming five clients in five cities means chasing five diaries, finding five videographers nobody has worked with before, and briefing every one of them. That is weeks of coordination landing on somebody who already has a full workload.
We already have trusted crew who do this every day, so none of that reaches your desk.
Then there is the interview, which is a different skill from shooting. A good camera operator is not automatically a good interviewer.
We know how to get the useful marketing answers, so the answers you need are the answers you get.
We have excellent people on the team, but they were shared between our delivery department, our sales department and our operations. And it meant that the marketing department couldn’t get the assets that we needed done at the volume that we needed.
Claire Arbuckle
Head of Marketing, The Professional Builder
When TPB started expanding and bringing people like myself in-house, it was a necessary conversation to have. We may be able to bring some things in house but not everything, and definitely not all at once.
Brendon Venter
Content and Production Manager, The Professional Builder
In their words
Here is what our clients say
We have been filming client stories for over a decade. These are the people who purchased them.
Content that supports your paid campaigns
We are currently running all the success stories we have captured in our paid advertising, and it is just a really huge tool to capture leads that resonate with the stories they are hearing. So it has been a really good investment for us.
Sophie Marriott Head of Marketing, The Entourage
Help your clients tell a clear story
They are really great at finding people, helping them, coaching them through it, so they give a testimonial that is really succinct and we can use in our marketing.
Dr Adam Fraser Researcher, speaker and author
Less coordination for your team
I just send a client’s name and email and she would call them up. They organise everything, do the pre-production, organise videographers, go and shoot, and then edit everything into these amazing ads and testimonials. New Heights Media literally make it ridiculously easy.
Jay Wright Founder, Ecommerce Equation
Read six more client testimonials
Give future clients content with value
Our leads consume between 40 minutes to one hour of content before they convert. And that content is really important. It needs to be high quality, it needs to be educational, it needs to give a lot of value.
Claire Arbuckle Head of Marketing, The Professional Builder
Get time back in your day
Having a team that I know I can just say, go interview these people, these are the questions, and I don’t have to worry about it. I know they are going to do a great job. That gives me a great chunk of time back in my day.
Jacqui Griffiths Marketing Executive, Slipstream Group
Turn a long process into a clear story
The videos are short and sharp and succinct. We can feature them on our website, we can feature them on social media. It is a really great way of conveying what is actually a very long process.
Valerie Khoo CEO, Australian Writers’ Centre
Questions shaped around your client
Whenever we need case study videos done, we connect our clients with Joyce. Joyce follows up with our client, books in the time, works with the client to make sure the questions are right.
Rob Kropp CEO, Pravar Group
Film clients wherever they are
One of the reasons I love working with New Heights is that they have videographers everywhere. I love the fact that we can just call up and say, hey, we have got another bestseller on our list. And it can all be taken care of.
Valerie Khoo CEO, Australian Writers’ Centre
One team from questions to final edit
We tell them who we want the testimonials done for, and they help us craft all the questions. They go film, edit, everything, and made the process super seamless and really easy for us.
Jacqui Griffiths Marketing Executive, Slipstream Group
How it works
From client interview to video case study
01
Connect
A pre-production call to agree the clients to feature, the questions to ask and the formats to use. We then take care of scheduling and logistics.
02
Film
Our crew keep your client comfortable, run an in-depth interview, guide them towards their best answers and film B-roll.
03
Edit
We transcribe the interviews and craft the narrative, then cut it with B-roll, music and your brand assets into pieces built to convert.
04
Finalise
We revise with you until you are happy, export in the social formats you want and deliver everything via Google Drive.
Behind the process
Joyce explains the strategy behind the interviews and production. This is an introduction to the approach, rather than a client-results case study.
About us
Why New Heights Media?
Most production companies are built around cameras and crew. We are built around the interview, because that is the part that decides whether anyone watches.
We are an Australian based video production company and we have been telling people’s stories on camera since 2016.
That focus came from our founder, Joyce. Before New Heights Media she spent 17 years teaching music and built a school from the ground up. When you teach nervous children to play piano, you are not really teaching piano. You are making them feel safe enough to do something new, and giving them a great experience in every lesson.
That is what a good interview is, and it is still how we run every one of ours. Your client is doing you a favour by agreeing to be filmed, and they should walk away glad they said yes.
So we call them, we work around their schedule, we keep the shoot to two or three hours, and our interviewers coach them through every question so they never feel stuck or put on the spot.
And we keep it simple for you. All you do is introduce us in one email. We have a solid network of professional crew around the globe, so wherever your clients are, we can film them.
HOW WE WORK TOGETHER
What You’ll Get With Each Impact Story
Impact Story Package
Your main film
- One Impact Story, filmed and produced professionally
- Hero Story, approximately 3 minutes
Supporting video edits
- Social Story, approximately 60 seconds
- Vertical, square and horizontal versions
- Captioned and clean versions
Written content & stills
- Impact Quote Bank. 15 to 20 quotes, indexed by theme, for your website, decks and email
- Impact Hook Bank. 15 to 20 opening lines in your customer’s own words, for ads, subject lines and posts
- 10 marketing stills pulled from the footage
- Full transcript and caption file
Source files & usage
- Raw interview and usable raw footage
- Full usage rights, organic and paid
Investment
$5,000 + GST
One story. Plenty of places to use it.
Wherever your customer is, we go to them.
We handle the interview, filming and production from start to finish, then turn one conversation into a complete Video Kit and Content Kit your team can use across your website, social media, ads, email and sales.
Want to start with just one Impact Story? Absolutely. It is an easy way to see the process in action before building out a bigger library.
Good questions
Testimonial video production: your questions
What is the difference between a testimonial video and a video case study?
A testimonial video lets a client describe their experience in their own words. A video case study adds the context: the problem they faced, the work you did together and what changed. Our Impact Stories combine a guided client interview with supporting footage to tell that story.
How much does testimonial video production cost?
Our Impact Story package is $5,000 + GST per story. The package above lists the main film, supporting edits, written content, stills and source files. Book an Impact Call to discuss which clients to feature and where you will use their stories.
Can you film clients who aren't in the same city as me?
Yes. We have a network of videographers and photographers around the globe, so wherever your clients are, we can get to them. We have filmed in Australia, New Zealand, Canada, the United States, the United Kingdom and Vietnam. You do not have to coordinate any of it.
What do I actually have to do?
One email introduction, and one pre-production call with us. That is it. We handle the calls, the scheduling, the filming, the interviewing and the editing.
How much of my client's time does it take?
Two to three hours for the shoot. The range is real. It depends on how much your client has to say once they get going, and on how many B-roll scenes their location gives us, so we would rather book the wider window than cut someone off mid-story. For onsite stories filmed in their own workplace, between 60 and 90 minutes.
How do you get my clients to agree to be filmed?
You introduce us in one email, and we take it from there. We make the ask, we work around their schedule, and we explain exactly what is involved so nobody feels ambushed. Most people say yes because it is flattering to be asked, and because we have made it easy.
What if my client is nervous on camera?
Almost all of them are, and that is what our interviewers are for. They coach your client through every question so they never feel stuck or put on the spot. Our priority is that the person in the chair walks away glad they said yes.
What if I only want one story?
You can buy a single story at the same per-story price. Most clients take a pack of five, because five stories cover five different objections and five different types of buyer.
What do I get for each story?
A long version of the interview at around three minutes, a short version at 59 seconds, and a raw cut of the entire interview with the written transcript for your team to use. We will also create an additional five marketing reels for you with the Targeted Impact Stories package.
How fast is turnaround?
Your first draft is with you within a week of the shoot. You will get a review link, and we revise the videos with you until you are happy with them.
Who owns the footage?
You do. The finished videos and the raw footage are yours, with no usage limits and nothing to renew. We ask to use the work in our own marketing as well, which is how pages like this one exist, and your client knows that before they sit down.
Get in touch
Let’s organise your Impact Stories
So you can build trust and close deals faster.
Talk to us
hello@newheightsmedia.com.au
1300 639 434
Sydney, Brisbane, Melbourne, Canberra, Perth and all around the world.